Ambiw
150 years of trusted wellness - built to handle the depth of what the brand carries.
Smallflower is the online home of Merz Apothecary - a Chicago institution founded in 1875 and now celebrating 150 years as a trusted destination for wellness, beauty, fragrance, and personal care. With over 11,000 curated products sourced from around the world, it's a brand with real depth and a loyal customer base built over generations.
In partners
we trust.
We built and optimised a Shopify store capable of supporting that breadth - a large catalogue, a diverse product range, and a customer who expects expertise, not just product listings. The store is designed to make discovery intuitive and the experience feel as considered as the products it carries.
Klaviyo powers Smallflower's customer communication strategy through personalised lifecycle campaigns and automated engagement flows. Targeted messaging helps encourage repeat purchases.
Recharge manages Smallflower's recurring purchase experience through flexible subscription functionality and customer account management.
Gorgias centralises customer support workflows by connecting conversations and order information within a single platform.
Yotpo powers customer loyalty through rewards and retention initiatives designed to encourage repeat engagement.
"Ambiw rebuilt our store from the ground up — performance, design and conversion all moved the right way."
"A genuine long-term partner. They understand commerce, not just code."
"The most considered Shopify team we have worked with. Every detail was intentional."
Selected work
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A wellness brand where scientific rigour meets artisanal craft - and the store reflects every bit of it.
Premium fragrance powered by advanced technology - a store as precise and refined as the scent itself.
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Wardrobe essentials redefined - raw materials, refined execution, and a store that reflects both.
Let's build something that lasts
Tell us where your store is headed. We'll help you get there — and stay there.
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