Premium furniture, carefully curated. A store built to the same standard.

Forom is a Brooklyn-based furniture and design brand offering a carefully curated selection of designer pieces - rooted in tradition, driven by quality, and built for longevity. Operating from their Greenpoint showroom, they work with artisans and designers from across Europe to bring considered, beautifully made objects to a design-led audience.

Country

United states

Services
  • Design & UX
  • Development
  • Redesign
  • Integrations
  • International Expansion
Industry

Designer Furniture & Objects

Tech Stack

Shopify
Impulse Theme
Klaviyo
Downpay
Gorgias
Yotpo Product Reviews
Report Pundit
Aftersell

A mobile screenshot of the Forom website homepage showing a rustic dining room setup under the room and decor section.
A full desktop website showing the homepage layout and design of the Forom luxury furniture store by Ambiw.
A mobile view of the Forom decor collection page showing categories for vases, organization items, and product listings.

In partners
we trust.

We partnered with Forom on a full redesign, development, and integration project - rebuilding their store around a cleaner, more considered UI while improving the product data infrastructure and international reach. The end result is a store that speaks to its audience without having to shout.

Klaviyo

Klaviyo powers Forom's customer retention strategy through automated email and SMS journeys, including onboarding, abandoned cart recovery, and post-purchase communication. Personalised campaigns help strengthen engagement and repeat purchases.

Downpay

Downpay manages Forom's subscription and payment flexibility experience, allowing customers greater control over recurring purchases. Streamlined workflows help reduce friction and improve retention.

Gorgias

Gorgias centralises Forom's customer conversations and support workflows within a unified system. Faster access to customer context helps improve support efficiency.

Yotpo Product Reviews

Yotpo captures customer feedback and user-generated content throughout Forom's storefront experience. Visible reviews help build trust and reinforce purchasing decisions.

Report Pundit

Report Pundit consolidates store and customer data into actionable reporting dashboards. Centralised insights help support more informed business decisions.

Aftersell

Aftersell powers personalised post-purchase recommendations and upsell experiences. Relevant offers help increase customer value without interrupting the buying journey.

Yotpo Loyalty & Rewards

Yotpo drives customer loyalty through rewards, points, and retention initiatives designed to encourage repeat engagement.

A desktop website view of the Forom homepage showing a large living room hero banner above the Room and Decor collection links.
A desktop product page preview for the Forom online store, showing the layout for a single armchair with images, price details, and an add-to-cart button.
Multiple mobile screen views showing the responsive layout and user interface design of the Forom online store on different devices.
A collection grid showing different furniture products like sofas, coffee tables, lamps, and vases from the Forom online store lookbook.
A luxury living room layout with a brown leather daybed, two velvet armchairs, and a glossy coffee table from the Forom online store lookbook.
A desktop website view of the Forom lounge chairs collection page, showing a banner image, product filters, and different chair options.
A desktop website view of the Forom featured brands collection page, showing a grid layout of different design partners and furniture collections.
A collection of mobile screen displays showcasing the responsive design, navigation menu, and user experience layout of the Forom online store on different devices.
A desktop website view of the Forom homepage showing a green sofa banner advertising their trade program and a brand spotlight section below it.
A simple room setting showing a round, textured beige pouf ottoman next to a dark metal side table with a modern stone sculpture.
Feedback from our clients
"A genuine long-term partner. They understand commerce, not just code."
Luxx Spas β€” Head of Ecommerce
"The most considered Shopify team we have worked with. Every detail was intentional."
Open the Joy β€” CEO
Read all testimonials

Let's build something that lasts

Tell us where your store is headed. We'll help you get there β€” and stay there.

Get in touch