A wellness brand where scientific rigour meets artisanal craft - and the store reflects every bit of it.

Pique Life is a California-based wellness brand specialising in premium organic teas and supplements - products rooted in science, presented with care. Founded by Simon Cheng, the brand has built a loyal following of health-conscious customers drawn to its patented Cold Extraction Technology and commitment to purity. Their customers are informed, intentional, and expect the same from the brands they buy from.

Country

United states

Services
  • Design & UX
  • Development
  • Compliance
  • Accessibility
  • Custom app development
  • Payments and checkout
  • International expansion
Industry

Wellness / Teas & Supplements

Tech Stack

Shopify Plus
Klaviyo
ReCharge
Aftersell
Okendo

Pique Life mobile e-commerce store layout and user interface design by Ambiw.
Full homepage desktop scrolling showcase for Pique Life Shopify Plus custom theme design.
Responsive mobile UX mockups and product collection view for Pique Life.

In partners
we trust.

As a Shopify Plus store, the focus of our work was a redesign built around improving conversion without compromising the brand's measured, considered tone. The new store brings clarity to a complex catalogue, supports international growth, and gives their team the tools to move fast when it matters.

Klaviyo

Klaviyo powers Pique's retention strategy through welcome flows, abandoned cart recovery, and personalised lifecycle campaigns. Automated email and SMS journeys help drive repeat purchases and long-term customer engagement.

ReCharge

Recharge manages Pique's subscription experience, allowing customers to build, manage, and modify recurring purchases. Flexible subscription workflows help improve retention and long-term customer value.

Okendo

Okendo captures customer reviews and user-generated content throughout the storefront experience. Social proof helps strengthen trust and conversion.

Aftersell

Aftersell powers personalised post-purchase recommendations and upsell experiences. Relevant offers help increase customer value without interrupting the buying journey.

A desktop view screenshot of the top portion of the Pique homepage, displaying a large dark hero banner above a "Health Benefits".
Pique Vesper non-alcoholic apertif product page on a website by Ambiw
A dynamic, isometric grid collage showcasing multiple mobile user interface screens from the Pique online store
A creative collage featuring mobile user interface screens for Pique's Carrara Marine Collagen Peptides, displaying a product purchase page
A moody, overhead lifestyle image showing two elegant crystal glasses filled with a deep red aperitif, resting on top of a book
A desktop view screenshot of the Pique "All Products" collection page, featuring a wide header banner
A desktop view screenshot of "The Pique Distinction" section on the website, detailing the brand's philosophy across three pillars
Collage of various product pages and interfaces with branding elements.
A creative collage set against a dark backdrop, showcasing mobile user interface screens for Pique alongside artistic lifestyle imagery
An artistic lifestyle image displaying an elegant assortment of glassware filled with vibrant red cocktails, some garnished with fresh cherries
Feedback from our clients
"A genuine long-term partner. They understand commerce, not just code."
Luxx Spas β€” Head of Ecommerce
"The most considered Shopify team we have worked with. Every detail was intentional."
Open the Joy β€” CEO
Read all testimonials

Let's build something that lasts

Tell us where your store is headed. We'll help you get there β€” and stay there.

Get in touch