To be yourself, to find your voice, to be seen. Patrick Ta Beauty was founded with the mission of empowering everyone to build their confidence through beauty.

Celebrity makeup artist Patrick Ta, alongside established product specialist Rima Minasyan and seasoned entrepreneur Avo Minasyan, launched Patrick Ta Beauty in 2019. Together, they shared a vision of creating an incomparable cosmetics line rooted in Patrick's decades of artistry and innovation. By joining forces and sharing their unique areas of expertise, our founders have made Patrick Ta Beauty one of the fastest growing brands industry wide.

Country

United States

Services
  • Design & UX
  • Development
  • Custom development
Industry

Makeup & Beauty Products

Tech Stack
  • Shopify
  • Klaviyo

In partners
we trust.

Patrick Ta is one of the most sought-after makeup artists for today’s generation of musicians, models, and actresses known for his signature red-carpet glow, viral techniques, and charismatic presence on social media.
As a proud first generation Vietnamese American, Patrick learned drive, resilience, and the value of hard work from his family.

Klaviyo

Klaviyo powers Pique's retention strategy through welcome flows, abandoned cart recovery, and personalised lifecycle campaigns. Automated email and SMS journeys help drive repeat purchases and long-term customer engagement.

Gorgias

Gorgias gives Pique's support team full Shopify order context inside every ticket. Automated rules handle the top 12 ticket types instantly - reducing first response time from 8 hours to under 45 minutes and freeing the team to focus on complex subscriber queries.

ReCharge

Recharge manages Pique's subscription experience, allowing customers to build, manage, and modify recurring purchases. Flexible subscription workflows help improve retention and long-term customer value.

Okendo

Okendo captures post-purchase photo and video reviews across Pique's full product catalogue. Review widgets are embedded natively into the custom theme, contributing to a 12% lift in PDP conversion rate versus pages without social proof displayed.

Rebuy

Rebuy powers Pique's post-purchase upsell flows, smart cart recommendations, and reorder reminders - using AI-driven product affinity to surface the right products at the right moment. Responsible for an $18 uplift in average order value since launch.

( Feedback from our clients )
"A genuine long-term partner. They understand commerce, not just code."
Luxx Spas β€” Head of Ecommerce
"The most considered Shopify team we have worked with. Every detail was intentional."
Open the Joy β€” CEO
Read all testimonials

Let's build something that lasts.

Tell us where your store is headed. We'll help you get there β€” and stay there.

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