To be yourself, to find your voice, to be seen. Patrick Ta Beauty was founded with the mission of empowering everyone to build their confidence through beauty.
Celebrity makeup artist Patrick Ta, alongside established product specialist Rima Minasyan and seasoned entrepreneur Avo Minasyan, launched Patrick Ta Beauty in 2019. Together, they shared a vision of creating an incomparable cosmetics line rooted in Patrick's decades of artistry and innovation. By joining forces and sharing their unique areas of expertise, our founders have made Patrick Ta Beauty one of the fastest growing brands industry wide.
In partners
we trust.
Patrick Ta is one of the most sought-after makeup artists for today’s generation of musicians, models, and actresses known for his signature red-carpet glow, viral techniques, and charismatic presence on social media. As a proud first generation Vietnamese American, Patrick learned drive, resilience, and the value of hard work from his family.
Klaviyo powers Pique's retention strategy through welcome flows, abandoned cart recovery, and personalised lifecycle campaigns. Automated email and SMS journeys help drive repeat purchases and long-term customer engagement.
Gorgias gives Pique's support team full Shopify order context inside every ticket. Automated rules handle the top 12 ticket types instantly - reducing first response time from 8 hours to under 45 minutes and freeing the team to focus on complex subscriber queries.
Recharge manages Pique's subscription experience, allowing customers to build, manage, and modify recurring purchases. Flexible subscription workflows help improve retention and long-term customer value.
Okendo captures post-purchase photo and video reviews across Pique's full product catalogue. Review widgets are embedded natively into the custom theme, contributing to a 12% lift in PDP conversion rate versus pages without social proof displayed.
Rebuy powers Pique's post-purchase upsell flows, smart cart recommendations, and reorder reminders - using AI-driven product affinity to surface the right products at the right moment. Responsible for an $18 uplift in average order value since launch.
What our
clients say.
All III
Wardrobe essentials redefined - raw materials, refined execution, and a store that reflects both.
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Kreol
A vibrant fruit beverage brand. Bold identity, built to scale.
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Pique Life
A wellness brand where scientific rigour meets artisanal craft - and the store reflects every bit of it.
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Aromatech
Premium fragrance powered by advanced technology - a store as precise and refined as the scent itself.
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