Creative activity kits designed to inspire joy, connection, and comfort when children need it most.
Open The Joy was founded by Shalini Samtani after her youngest child was diagnosed with a rare disease. From that experience came a brand built around screen-free activity kits designed in consultation with child therapists - to bring hope, laughter, and connection to children in hospital or recovering at home.
In partners
we trust.
We built a Shopify store that carries that warmth through the entire customer journey. A brand rooted in compassion needed a store that felt the same - easy to navigate, honest in its presentation, and clear in communicating what makes the products meaningful.
Klaviyo powers Open The Joy's customer retention strategy through personalised email and SMS journeys. Automated communication helps strengthen customer engagement.
Stamped captures customer reviews and user-generated content throughout the storefront experience. Social proof helps reinforce purchasing confidence.
Upsell Koala powers product bundles and targeted recommendations throughout the shopping journey. Smart upsell opportunities help improve average order value.
"Ambiw rebuilt our store from the ground up β performance, design and conversion all moved the right way."
"A genuine long-term partner. They understand commerce, not just code."
"The most considered Shopify team we have worked with. Every detail was intentional."
Selected work
All projects βA wellness brand where scientific rigour meets artisanal craft - and the store reflects every bit of it.
Premium fragrance powered by advanced technology - a store as precise and refined as the scent itself.
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Let's build something that lasts
Tell us where your store is headed. We'll help you get there β and stay there.
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