Creative activity kits designed to inspire joy, connection, and comfort when children need it most.

Open The Joy was founded by Shalini Samtani after her youngest child was diagnosed with a rare disease. From that experience came a brand built around screen-free activity kits designed in consultation with child therapists - to bring hope, laughter, and connection to children in hospital or recovering at home.

Country

United States

Services
  • Design & UX
  • Development
Industry

Children's Wellness / Activity Kits

Tech Stack

Shopify Plus
Streamline Theme
Klaviyo
Stamped Reviews
Upsell Koala Bundles

Open the Joy mobile e-commerce store layout and user interface design by Ambiw.
Full homepage desktop scrolling showcase for Open the Joy Shopify custom theme design by Ambiw.
A mobile product page screenshot for Open the Joy's Jumbo ABC Emotion Cards

In partners
we trust.

We built a Shopify store that carries that warmth through the entire customer journey. A brand rooted in compassion needed a store that felt the same - easy to navigate, honest in its presentation, and clear in communicating what makes the products meaningful.

Klaviyo

Klaviyo powers Open The Joy's customer retention strategy through personalised email and SMS journeys. Automated communication helps strengthen customer engagement.

Stamped Reviews

Stamped captures customer reviews and user-generated content throughout the storefront experience. Social proof helps reinforce purchasing confidence.

Upsell Koala Bundles

Upsell Koala powers product bundles and targeted recommendations throughout the shopping journey. Smart upsell opportunities help improve average order value.

A desktop homepage banner for Open the Joy featuring two young girls playing with colorful monster emotion blocks
A desktop product page screenshot for Open the Joy's Calming Crafts kit
Collage of educational product images with text and branding elements.
Collage of educational toys and activities with children and adults interacting with them.
A mother gently guiding a young boy as he points to different sections of a colorful wooden emotion wheel toy at a table.
A desktop screenshot of the Open the Joy collection catalog page
A desktop website screenshot of the Open the Joy brand story page, featuring a photo of the founder Shalini and her daughter Aria
Website page with a child playing with educational toys and text about emotional intelligence.
Collage of educational app screens with children and classroom activities.
A close-up shot of a young girl focused on placing a wooden monster puzzle piece labeled "Angry" into an "Angry Emotions" board on the floor.
Feedback from our clients
"A genuine long-term partner. They understand commerce, not just code."
Luxx Spas β€” Head of Ecommerce
"The most considered Shopify team we have worked with. Every detail was intentional."
Open the Joy β€” CEO
Read all testimonials

Let's build something that lasts

Tell us where your store is headed. We'll help you get there β€” and stay there.

Get in touch