Toxin-free specialty coffee, sourced without compromise. A store built to reflect exactly that.

Balance Coffee is a London-based specialty coffee brand founded in 2020 by James Bellis. Built on a belief that coffee should be good for you - not just good - Balance sources from the top 5% of farms worldwide, paying up to 25% more for beans free from mould, mycotoxins, and pesticides. Recognised as Best Organic Coffee Roasters 2022 and Best Sustainable Roaster 2021.

Country

United Kingdom

Services

Design & UX
Development

Industry

Specialty Coffee / Wellness

Tech Stack

Shopify
Klaviyo
Loox Reviews
Gorgias
Rebuy
Octane AI
Skio Subscriptions
Yoast SEO
Hyperspeed
Intelligems

A mobile homepage screenshot for Balance Coffee featuring their headline "Healthy Coffee That Fuels Your Brain,"
Full homepage desktop scrolling showcase for Balance Coffee Shopify custom theme design by Ambiw.
Mobile product page for Balance Coffee's "Darkfire Energy" dark roast

In partners
we trust.

We built a Shopify store that makes the brand's health-first positioning clear from the first visit - without making it feel like a lecture. Clean layout, compelling product storytelling, and a subscription experience that makes the daily ritual easy to commit to.

Klaviyo

Klaviyo powers Balance Coffee's retention strategy through personalised email and SMS automation. Lifecycle campaigns help drive customer engagement and repeat purchases.

Loox Reviews

Loox strengthens Balance Coffee's social proof strategy through customer photos and visual reviews integrated throughout the storefront experience.

Gorgias

Gorgias centralises customer support conversations and customer information into a single workflow. Streamlined processes help improve support efficiency.

Rebuy

Rebuy powers personalised recommendations and upsell opportunities across Balance Coffee's customer journey. Dynamic product suggestions help improve average order value.

Octane AI

Octane AI creates personalised shopping experiences through guided quizzes and customer segmentation. Tailored recommendations help improve product discovery.

Skio Subscriptions

Skio manages recurring purchase experiences through simplified subscription tools designed around flexibility and customer convenience.

Yoast SEO

Yoast supports search optimisation through structured content improvements and enhanced search visibility.

Hyperspeed

Hyperspeed improves storefront performance through speed optimisation and enhanced loading experiences.

Intelligems

Intelligems powers ongoing testing across pricing, content, and storefront experiences to support conversion optimisation.

Desktop homepage for Balance Coffee showing their "Healthy Coffee That Fuels Your Brain" banner
Desktop product page for Balance Coffee's "Bestseller Bundle," featuring three bags of coffee
Collage of various web pages with coffee-related content and branding.
A vibrant product collage for Balance Coffee showcasing their Lion's Mane range
A clean, diagonal lineup of Balance Mushrooms amber dropper bottles, spotlighting their Cordyceps and Lion's Mane liquid tinctures.
Desktop collection page for Balance Coffee's "Clean Coffee" category
Desktop screenshot of Balance Coffee's "Founder Story" page, showing a photograph of the founder, James Bellis
Desktop product page for Balance Coffee's "Lion's Mane Coffee,"
Collage of various coffee-related articles and images in a Balance Coffee Shopify Store.
Three bags of Balance Coffee's Single Origin rangeβ€”Rwenzori, Corquin Natural, and Montebelloβ€”lined up
Feedback from our clients
"A genuine long-term partner. They understand commerce, not just code."
Luxx Spas β€” Head of Ecommerce
"The most considered Shopify team we have worked with. Every detail was intentional."
Open the Joy β€” CEO
Read all testimonials

Let's build something that lasts

Tell us where your store is headed. We'll help you get there β€” and stay there.

Get in touch