Toxin-free specialty coffee, sourced without compromise. A store built to reflect exactly that.
Balance Coffee is a London-based specialty coffee brand founded in 2020 by James Bellis. Built on a belief that coffee should be good for you - not just good - Balance sources from the top 5% of farms worldwide, paying up to 25% more for beans free from mould, mycotoxins, and pesticides. Recognised as Best Organic Coffee Roasters 2022 and Best Sustainable Roaster 2021.
In partners
we trust.
We built a Shopify store that makes the brand's health-first positioning clear from the first visit - without making it feel like a lecture. Clean layout, compelling product storytelling, and a subscription experience that makes the daily ritual easy to commit to.
Klaviyo powers Balance Coffee's retention strategy through personalised email and SMS automation. Lifecycle campaigns help drive customer engagement and repeat purchases.
Loox strengthens Balance Coffee's social proof strategy through customer photos and visual reviews integrated throughout the storefront experience.
Gorgias centralises customer support conversations and customer information into a single workflow. Streamlined processes help improve support efficiency.
Rebuy powers personalised recommendations and upsell opportunities across Balance Coffee's customer journey. Dynamic product suggestions help improve average order value.
Octane AI creates personalised shopping experiences through guided quizzes and customer segmentation. Tailored recommendations help improve product discovery.
Skio manages recurring purchase experiences through simplified subscription tools designed around flexibility and customer convenience.
Yoast supports search optimisation through structured content improvements and enhanced search visibility.
Hyperspeed improves storefront performance through speed optimisation and enhanced loading experiences.
Intelligems powers ongoing testing across pricing, content, and storefront experiences to support conversion optimisation.
"Ambiw rebuilt our store from the ground up β performance, design and conversion all moved the right way."
"A genuine long-term partner. They understand commerce, not just code."
"The most considered Shopify team we have worked with. Every detail was intentional."
Selected work
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Let's build something that lasts
Tell us where your store is headed. We'll help you get there β and stay there.
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