This is a very common question faced by most of the merchants who are just starting up an online business. Whether they should go for a mobile application or not? The advisable recommendation is not to go with a mobile application. Here are supportive reasons:

Challenges

The cost

Initially, when a merchant just starting up an online business, it may not be feasible to create a mobile application which development and designing cost is in thousands of dollars. Where merchant can test the market by launching an online store at minimum cost. One can create fully responsive online store on Shopify just at $20!

Create Shopify Online Store just for $20!

The installation

One would install the app only if one is 100% convinced by the idea, values, or benefits. Indeed initially a merchant may not want to invest huge amount on app advertising to get the attention.

The time

It takes a good amount of time to develop and design an online store application. Where you can easily with few clicks can setup an online store on your own domain on Shopify, Bigcommerce of WordPress.

Online store edge

Responsive store design

You get fully responsive, 100% best fit online store design, compatible in any browsers and devices as lows as free to just $100 for premium one, install it and get the store going! The responsive store design is very much neck to neck with any ecommerce mobile application.

Advertising

As said earlier the main challenge is to convince someone to install the application. And it does take it time, one would install only Amazon like applications. Where if you are a new bee and would like to test your products in the market then the best way is to get your store up and running. And then easily advertise on Instagram and Google Shopping to easily get initial attention and conversion.

Kickstarter

If you are launching a new product, something exciting, an invention or innovation, then Kickstarter is the best platform to get early backers on board to support your project, a dream. Shopify integrates easily with the Kickstarter campaign.

Kindly check our client's Kickstarter project

When merchant really needs an app?

When actually a product is such.

A merchant does not need an application for the online store checkout process. But she may need the application for the product(s). There are many merchants out there have the applications for operating the products they sell. And for niche innovative items, it is become thumb rule to have mobile app integration to operate, function.

When a merchant is famous!

Yes! go for the app when actually you have a huge number of loyal customers who keep buying your products, to increase conversion, to increase user experience and when you just want to tap away from them, get the application.